No person is an island and neither is sustainability. We won’t get out of the mess humanity finds itself in by working as individuals and although we have individual responsibilities, sustainability cannot be left up to the individual.
Virtual production can be described as “a combination of physical foregrounds and computer generated backgrounds which when viewed from camera creates one seamless visual environment.” While the technology is not exactly new, this type of production blew up during the pandemic when companies were unable to shoot on location. Though this ability has resumed, virtual production has continued to gain popularity, with productions such as the Star Wars spin-off ‘The Mandalorian’ and Warner Bros’ ‘The Batman’ opting to use it.
With all our work focusing on greening the production process, we could easily forget that through Film and TV’s unique ability to both project and reflect society, studios also have the potential to promote and normalise sustainable behaviours amongst their audiences.
Each year, the global entertainment industry emits billions of kilograms of CO2. On average, the CO2 emissions produced from just one film reach 500,000 kilograms – this is equivalent to running 108 cars for an entire year. A higher budget film could produce 8 times this amount.