4 simple tips to make your production sustainable
Tackling sustainability can be a huge task. Here’s a few ways you can make an impact:
Virtual Production is Reducing Costs
– and it’s reducing carbon footprints too.
Virtual production can be described as “a combination of physical foregrounds and computer generated backgrounds which when viewed from camera creates one seamless visual environment.” While the technology is not exactly new, this type of production blew up during the pandemic when companies were unable to shoot on location. Though this ability has resumed, virtual production has continued to gain popularity, with productions such as the Star Wars spin-off ‘The Mandalorian’ and Warner Bros’ ‘The Batman’ opting to use it.
Rewriting the Script
– Can the silver screen make us more green?
With all our work focusing on greening the production process, we could easily forget that through Film and TV’s unique ability to both project and reflect society, studios also have the potential to promote and normalise sustainable behaviours amongst their audiences.
