In searching for ways to improve sustainability in the Film and TV industries Jimmy Keeping and Amelia Price joined forces to work together as Sustainable Film. Their team now work with a variety of Film & TV productions to actively drive down the carbon emissions of filming and create a greater understanding of Sustainability for the crews we work with.
Jimmy has worked in production sustainability for 10 years over a range of budgets and platforms and throughout that time has seen the massive shift in understanding and engagement at a multi-stakeholder level. With all that prior experience, Jimmy is well placed to use momentum as a force for positive change.
Jimmy is a Practitioner member of IEMA and studying for an MSc in Sustainability and Environmental Management.
Amelia has worked in Film & TV production for nearly 20 years, her career began in the production office on a variety of productions in the UK and abroad, before moving to the locations department working on large features such as Mission: Impossible – Rogue Nation and Spiderman: Far From Home. Amelia became motivated to address the unsustainable practices seen in all areas of our industry and become a force for positive change.
Amelia is an Associate member of IEMA and a Co-Founder of The Generator Project.
No person is an island and neither is sustainability. We won’t get out of the mess humanity finds itself in by working as individuals and although we have individual responsibilities, sustainability cannot be left up to the individual.
Virtual production can be described as “a combination of physical foregrounds and computer generated backgrounds which when viewed from camera creates one seamless visual environment.” While the technology is not exactly new, this type of production blew up during the pandemic when companies were unable to shoot on location. Though this ability has resumed, virtual production has continued to gain popularity, with productions such as the Star Wars spin-off ‘The Mandalorian’ and Warner Bros’ ‘The Batman’ opting to use it.
With all our work focusing on greening the production process, we could easily forget that through Film and TV’s unique ability to both project and reflect society, studios also have the potential to promote and normalise sustainable behaviours amongst their audiences.
Each year, the global entertainment industry emits billions of kilograms of CO2. On average, the CO2 emissions produced from just one film reach 500,000 kilograms - this is equivalent to running 108 cars for an entire year. A higher budget film could produce 8 times this amount.