Barbie: Green is the new pink!

Barbie movie poster with Margot Robbie and Ryan Gosling in a pink convertible against a blue sky

Following the premiere of Barbie we’d like to congratulate everyone for such a success! We loved supporting the production to become as sustainable as possible.

Roots: Carbon calculator launched for industry suppliers

Green Roots logo with stylized roots extending from the word

In our rapidly changing world, studios are examining the whole value chain and demanding action. More and more organisations are declaring Scope 3 as part of their decarbonisation strategies. Roots, our new carbon calculator, interprets what that means for SMEs’ net zero plans.

Virtual Production is Reducing Costs

Film crew working on a virtual production set with large digital screens showing a cloudy sky

– and it’s reducing carbon footprints too.

Virtual production can be described as “a combination of physical foregrounds and computer generated backgrounds which when viewed from camera creates one seamless visual environment.” While the technology is not exactly new, this type of production blew up during the pandemic when companies were unable to shoot on location. Though this ability has resumed, virtual production has continued to gain popularity, with productions such as the Star Wars spin-off ‘The Mandalorian’ and Warner Bros’ ‘The Batman’ opting to use it.

Rewriting the Script

Group of people looking upward with serious and focused expressions

– Can the silver screen make us more green?

With all our work focusing on greening the production process, we could easily forget that through Film and TV’s unique ability to both project and reflect society, studios also have the potential to promote and normalise sustainable behaviours amongst their audiences.